Reference & Partners

Are you curious to know more about the East-African market? The Swedish East African Chamber of Commerce is the major meetingpoint for Swedish entrepreneurs who are interested in creating closer connections with East-African entrepreneurs. Several seminars in are orginized in both Sweden and delegationtrips are arranged to the East-African Community (EAC).




Africa’s Potentials most exciting new partnership in 2011 is with the clean-technology innovation company WaterNeer

Sweden, which is now trying to get into new emerging markets around the world. The Partnership with Africa’s Potential is aiming towards finding new customers in the African continent, but also in South-East Asia. WaterNeer is a mobile water re-cycling innovation, that can clean highly polluted and toxic wa

ter in a pace of 500.000 liters/500 cubicmeter per hour, giving more then 1 million people more then 8-10 liters per person per day. We have the strongest belief that this partnership and WaterNeer itself will make an immense socio-economical difference in emerging-markets around the world.



logoGlobal Business Labs (GBL) is an initiative from Stockholm School of Economics Business Labs, which has a success-model in accelerating up & coming young entrepreneurs. From December 2009 Africa’s Potential is supporting and assisting GBL in its efforts and vision to set up a global network of incubators, especially in the African continent. Such as Global Business Labs at Makarere University, Uganda and in Gabarone, Botswana.

fullbelly_program_picAfrica’s Potential worked together with the Full Belly Project in the village of Iganga, southern part of Uganda. We studied and worked together with The Full belly Project as well as the  initial implementation of the Universal Nut Sheller. The local Ugandans didn’t take the moulds and replicate the shellers as was once hoped. To create a more sustainable effort The Full Belly Project worked to locate a local entrepreneur who would carry the torch. The Full Belly Project and Nourish group successfully trained 3 local workers to manufacture the Universal Nut Sheller. The sheller was demonstrated throughout Uganda and introduced to a variety of potential buyers in an effort to jump-start sales for the local entrepreneur Mr. Henry Masagazi.

This experience of identifying work-processes within The Full Belly Project created a great deal of knowledge to us at Africa’s Potential, when it comes to the great and immense difficulties surrounding implementations of effective agricultural tools in Uganda and how to boost potential Entrepreneurs!

” The world has to take a serious look at how international development has been done in the past. Massive agencies with bloated budgets and very little long-term impact are the dinosaurs of the near future. Africa will not be saved by subsidized food programs.  The international community must do as we have done, and realize that local entrepreneurs are the future for Africa. We must help them create products that can be manufactured and sold locally. No more hand-outs.  Hand-outs create a culture of dependency, that ultimately degrades the local economy.

The international development community must channel our resources in more efficient ways by supporting entrepreneurs at the local level.  The Full Belly Project was delighted to share our philosophy with Africa’s Potential on empowering entrepreneurs in order to create sustainable change. The lessons we learned from our pilot project in Iganga, Uganda were invaluable to our current work in Malawi.

Africa’s potential, rests with its entrepreneurs.  It’s a universal truth to say that entrepreneurs are the sculptors of our future. Our job, is to provide them with the tools to do the job.”

- Jeff Rose, Executive Director of The Full Belly Project.


Chalmers School of Entrepreneurship initiative to start their Insert Africa project in 2007, was the ignition that sparked Africa’s Potential to do the feasibility study for CSE, in order for them to establish different Entrepreneurship projects in the village of Bubulo.

Solarpanels above Emre Gürler & Tobias Sjöberg and some local Ugandan Entrepreneurs in the Manafwa-district.

” I can now evaluate the Chalmers School of Entrepreneurship (CSE) -07 Project Insert Africa and say that it’s with great acknowledgement that I can say that the project has been successfully initated, a great deal of that success lays in the hands of the impressive work of Africa’s Potential. Their fieldwork laid the solid foundation for CSE together with local Ugandan entrepreneurs to form, build and set up different entrepreneurship projects, such as the Lightning House, which is powered by solar-panels.

The absolutely most valuable and important result that Africa s Potential presented to us, was the immensely vital work of identifying the local potential entrepreneurs to work together with, when it came to lay a sustainable and long-lasting local partnership regarding different entrepreneurial projects.

Africa’s Potential showed that there are actual and high ”potential” entrepreneurs in remote villages, in the Eastern part of Africa, and reaching that goal is a tremendous achievement. The seven entrepreneurs that Africa’s Potential identified are now the full owners of the projects.

The CSE Insert Africa project would never have had the same high success rate, if it wasn’t for Africa’s Potentials work in Bubulo, especially in the short amount of time we had to implement this Entrepreneurship projects. The identifying and empowerment of the local entrepreneurs which in the end was the actual and concrete result of Africa’s Potentials work, is an immense contributer to the actual ”boosting” of entrepreneurs in the community of Bubulo. “

- Niklas Myrbäck
Project Leader,  Insert Africa, 2007


Makarere University Business School (MUBS) is at the centre stage of Business and Management Education in Uganda as well as the Eastern part of Africa. Africa’s Potential held lectures and workshops at the Entrepreneurship department, regarding Global entrepreneurship- and African entrepreneurship differences and similarities.


Africa’s Potential worked close together with the Manafwa branch of the Uganda Red Cross, in order to find potential entrepreneurs in the Bubulo region. Thanks to the Uganda Red Cross we were able to identify the potential and eventual entrepreneurs that later took part of the CSE’s Insert Africa Project.


The Foundation of Sparbankstiftelsen Kronan awarded Africa’s Potential, due to our work i Uganda. The award is given to a handful of students on 4 different Universities in the Southern part of Sweden, and their unique Master-thesis.

“A sustainable development in the developing world, presupposes creation of jobs. By encouraging and facilitate small businesses is one of those succes-factors, but to make that a vital and long lasting success you need to identify the right people, the entrepreneurs, that are given that possibility.

Africa’s Potential, have through a large field study in the Manawfa district in Uganda, identified entrepreneurial characteristics in the partnership with Chalmers. This resulted in a solar-panel installation that from this point has created opportunities for over hundreds of local Ugandan entrepreneurs to create their own jobs and running their own entrepreneurial ideas!”

- The Foundation of Sparbanksstiftelsen Kronans committee, 2007


SIDA -  (Swedish International Development Agency)  – Through the  SIDA Business 4 Development program we’ve been invited to attend as lecturer or participants in different conferences in Sweden and in Africa. SIDA was also the organization the gave us the financial fundings, in order to carry through the African entrepreneurship study in Bubulo, Uganda.