The Africa’s Potential lectures.



During February 2010 the Founder & CEO of  Africa’s Potential, Emre Gürler, held a lecture for the business students (Civilekonomprogrammet) at the Linnaeus University‘s School of Management and Economics.


The lecture was a mix between how to get inspired to climb out of your comfort zone and to actually dare to take a look outside the security barriers that we in the Western world have created. We have to do this in order to see the vast opportunities that exist in  for example the East-African region.  A large reason why the world is waking up slowly is due to the fact of the African stereotypes and  negative massmedia portrayal of the African continent. Or rather, the lack of focus on the success stories of the continent. There has to be a more balanced massmedia picture of the African continent in order to make the general public aware of the vast opportunities that actually exist. What is the first thing that comes into your mind when you hear the word Africa? Is it positive or negative and why is that?



There are many stereotypes regarding the continent of Africa. To see what kind of mindset we in the Western world have  about the brand-image of Africa, Emre Gürler started by asking a couple of students in the crowd: “What is the first thing that comes into your mind when I mention the word Africa?” The answers varied. The most common answers were: “Poverty”, “Civil unrest” and “Undeveloped countries”. At the end of the lecture when he asked more students the same questions, the answers were very different. Key-words and sentences such as “Entrepreneurial“, “Emerging market” and “A continent filled with opportunities and people who are highly driven to eradicate poverty through their own entrepreneurial skills” were the answers that came from the business-students.


During this 2-hour lecture, Emre Gürler, showed cases of how African entrepreneurs with high amount of entrepreneurial skills with no or little financial means created jobs and business that today are sustainable and successful.

The lecture also aimed towards opening the horizon for these business students to know that we shouldn’t always stare ourselves blind to get the “hottest” business-jobs in New York City, London or any other Western metropolitan city. The most important thing is to not stare too much on what your neighbour has, or your best friend. Take a good look inside of you and stop for once to reflect upon your daily life. Where am I going with this job? Where do I want to go? What do I want to accomplish and for who? We live in a world where we tend to look more at our friends and neighbours and stop reflecting upon where we really want to go. Meaning, stand up for you inner thoughts and dreams and just  take that leap!! The reason for  saying this was to show the students a new career-path within  the international development-industry, especially within Social Entrepreneurship. Time and time again Emre  Gürler comes back to one sentence: ” Embody the change you want to see in your world, whether or not it’s a small or big change” .


One of Africa’s Potentials aims is to show that the African continent is a prosperous continent with allot of success stories that never reaches the interest of the massmedia.



If your organization, company or university is interested in inviting Africa’s Potential as a inspirational lecturer, in the topics of:



  • Social Entrepreneurship & Social Return On Investment (SROI).
  • The Emerging Market & Trade opportunities in the East-African region.
  • How Social Media is pushing the development of the trade and investment relations in Africa.

Are you curious to invite Africa’s Potential for a lecture? In that case please email:



Live well and follow your dream // The Africa’s Potential Team.

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5 Responses to “The Africa’s Potential lectures.”

  1. Rijad says:

    March 16th, 2010 at 14:22

    Very interesting reading, continue to inspire people Emre.

  2. Aisha says:

    March 16th, 2010 at 14:35

    This is a great initiative that should go a long way in unveiling the potential of Africa as an ideal investment zone.
    These lectures should be held in every business class in every university in the West and in Africa as well!

  3. Deniz Kellecioglu says:

    March 17th, 2010 at 12:24

    Big thumbs up, Emre! I am especially fond of the part where you challenged conventional career thinking!

  4. Evelien Velthuijsen says:

    April 7th, 2010 at 16:18

    Hey Emre!

    It´s a nice article you have there! I´ll see if the director of my Masters is interested!


  5. Emre Gürler says:

    April 7th, 2010 at 16:47

    Rijad, Aisha, Deniz, Evelien, thank you all very much.

    If you know other companies, universities or organizations that might be interested in me giving a lecture, please get in touch with me on

    Let’s keep in touch, Emre.

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