The World Cup in South Africa 2010 in Retrospect – Positives & Negatives.









Now, almost a month after the final whistle is blown and the Spanish footballteam stands as the World Champions in the World Cup in South Africa 2010. We’re now looking back at the Positives and Negatives and the fact that there was only one African team that had the stamina, team-spirit and a deadly striker that had the chance to put an African team to the Semi-Finals for the first time ever. The fact that FIFA banned all small entrepreneurs around the Stadiums is the most negative aspect of the World Cup in South Africa.

From the bottom of my heart, I’d like to thank the Ghanaian Football Team, “The Black Stars”,  for their passion and the professional way of playing the beautiful game. The way that Ghana lost the penalty shoot-out must be the most horrible ending of a football-game I’ve seen for many years. Not only did Gyan have the chance to end it all in the 120th minute, on a deliberate handball play by the Uruguay’s forward Suaréz, but the fact that Gyan has a perfect record when it comes to penalty shoot-out makes this story even more sad.  Even though the Superstar himself, Michael Essien, wasn’t playing for Ghana becuase of an injury suffered before the World Cup, the likes of brilliant Goalkeeper Richard Kingson,  Defenders John Mensah, Hans Sarpei, the Midfielders Kevin Prince-Boateng, Anthony Annan and of course the forward Gyan. I’d like to thank The Black Stars for letting the World see what African football is heading towards, a very bright future.

On the negative side of the World Cup in South Africa is the fact the FIFA had no respect what so ever when it comes to boosting the the small South African entrepreneurs.  This was very well portrayed in a Swedish television documentary before the World Cup started in June, where FIFA banned all small entrepreneurs selling their homemade food and drinks outside the areas where the Stadiums were built. FIFA banned all the small South African entrepreneurs in order for their world-reknown fast food chains to take their place (I won’t mention the names of these corporations, you already know them by name). FIFA takes no consideration to the real after-effects of the local communities that are being pushed away. I’m not only putting the blame on FIFA but this is also something that the South African Government has been aware of.

What’s the legacy of the World Cup for South Africa then? I suppose that the brand-image of South Africa has been boosted, but has the small entrepreneurs on the bottom of the ladder gained anything at all ???  My question pretty much sums in Was It Worth It? According to the South African Finance Minister Pravin Gordhan it’s well worth the 33 billion rand (around US$4.5 billion) invested in the World Cup, he says:


“The full benefits we will only understand in the coming months, but clearly people have been coming into the country in large numbers and spending money, which will increase our VAT receipts, and benefit the hospitality and retail industry. The World Cup has also resulted in a new burst of entrepreneurship from South Africans”.


As we, the TV-viewers could see, there was only a handful of games that were filled to the maximum  capacities and the fact that the World Cup resulted in a new burst of entrepreneurship from South Africans, and not large foreign companies. I can only express scepticism regarding Mr Gordhans comments. I must say that I’m curious to follow the South African entrepreneurship development post-World Cup 2010, this development is yet to be unfolded. What I do believe is a result of the World Cup is that international investment companies sees South Africa as a high potential country to invest in the future. The World Cup is a enormous economical booster, the only question that remains is, for who?

Warm regards,

Emre Gürler.

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